blog on computer screen

Could your farming business website use more traffic to help it grow?

It could be time to incorporate a blog.

Scary as that might sound, having a business blog is one of the best ways to generate more traffic to your site.

All you need are some blogging tips and even more patience.

Blogging Tips to Get You Started

As you prepare to launch your business blog, here are five questions you’ll want to address:

1. Do You Know the Five Critical Elements?

There are five critical elements that should be present in every blog post.

Especially when it comes to optimizing for search engines.

The first element is the hook. This is a sentence right out of the gate that immediately engages your readers.

The second element is subheadings. Organize your writing into sections and then ensure that they flow and make sense. That is the third element – transitions.

The fourth element is utilizing links. These should appear naturally and organically. And you’ll want to ensure that any external links you use aren’t pulling readers away from your site.

And finally, there should be an enticing call to action (CTA) in your conclusion. This is what pulls them to your site.

2. Can You Post Quality Content Consistently?

This one is very important.

Losing traffic is much easier than building it. So be sure you’re posting helpful content on a consistent schedule.

This can be tough in the beginning. Especially when you don’t yet have a large readership. But aside from being vital for SEO, it’s going to be crucial to building a community.

3. Will Your Email List Have Priority?

Speaking of community, you’ll need to take advantage of your email list. And if you don’t have one yet, it’s high time you build one.

Your email list is comprised of the people who really care about you and your product or service. These are the folks for whom you should be writing. And be sure that your content is valuable to them in some way.

4. How Well Will Readers Know YOU?

The About Me page on your blog is crucial for helping readers get to know you. It gives them a sense of who you are and what your company’s mission is.

You don’t need to be heavy-handed and serious. In fact, it’s better if you’re not.

Keep it personable so that readers feel you’re someone they can approach. This will compel them to follow your blog.

5. Are You Willing to Share Your Knowledge?

What do you KNOW?

Don’t hold back on showing your knowledge. Particularly if you have a unique product or service.

For example, say you’re in the logging business. Or that you sell something like bulk ag lime. These are services or products customers won’t find on a lot of websites.

But you can stand out from the others that do by offering informative content. Potential customers will appreciate the extra effort you’ve made and you’ll build trust with them.

And trust is key in getting followers.

Start Blogging Today!

A business blog is an indispensable tool which every business should be using.

So take advantage of the above blogging tips to get yours started. And remember, it takes a long time and a lot of commitment to build a following. But if you keep at it, it will pay off.

And for more great articles, keep checking back with our agriculture blog. You can even use it as inspiration!